Goal: To reach out to consumers in a personal and unique way to increase brand awareness and to offer a coupon for $1.50 off of product.
Timeframe: One week.
Execution: Email promotions, blog promotions, Facebook fan page promotions.
Results: Coupon distribution of 15,000 coupons within 24 hours. 13,321 consumers viewed the 2:15 minute Clorox2 Mom will Never Know video.